In the ’60s, Nicola Trussardi took traditional leather goods production to another level, combining quality materials with cutting-edge design and research into leatherworking. This kick-started the production of bags, suitcases and home accessories, establishing the first real foundations of what was soon to become the quintessential Italian lifestyle brand.

In 1973, Trussardi was the first fashion house to adopt one symbol to identify all its products: the greyhound, representing agility and dynamism. In 1976, the first Trussardi boutique opened on Via Sant'Andrea in Milan.
At Trussardi, innovation never stops. It explodes onto the catwalk and explores other artistic forms of expression like design and entertainment. Over the years, this has translated into numerous cultural initiatives, which has witnessed countless performances, and the creation of the Nicola Trussardi Foundation for contemporary art.

The Trussardi Group's creativity has stood the test of time, and been reinvented and updated over the years. When it comes to fashion, design and food, every time Trussardi takes to the stage, it blends the culture and awareness of its history with contemporary vision. The strong tradition that Trussardi has built up over the years has equipped it to offer sensational surprises, swift innovation and small yet daily transformations.